Our Story & Ethos
IN BED creates timeless, beautiful products in a responsible & respectful way. We aim to inspire our community through meaningful design, and by sharing stories to encourage positive change.
Founded in 2013, we are driven by the creative space; the type of home or studio that is so full of warmth and character that you never want to leave. We are a business for those who care about people, the planet, and their impact on both. It’s our belief that businesses do not operate in a bubble and that we have a responsibility to nurture the communities around us. It’s our hope that we’ll contribute to a world where everyone has a good & safe night's sleep.
IN BED products are sourced and made with love from all over the globe using only high quality, natural materials which we believe to be the most beautiful, enduring and environmentally friendly available. We work closely with a small number of trusted, certified suppliers both locally and internationally with whom we have built strong relationships. We always ensure that ethical and eco-friendly production practices are maintained and that production partners meet or exceed IN BED’s social and environmental guidelines. Never compromising on an exceedingly high standard of material and craftsmanship.
IN BED is 100% female owned and operated and our founder, Pip Vassett, is IN BED’s sole shareholder. Being an independently run business is part of our DNA and means we are not beholden to a larger corporation, investors or shareholders, but rather to our team and to you, our wonderful community.
As we continue to grow as a brand, so too does our commitment to social responsibility. Since 2017, we have partnered with the charity organisation Women's Community Shelter, providing monthly donations from product sales, and bedding sets for the shelters. IN BED is extremely proud of the work we do with WCS, and privileged that we have the opportunity to work with such an important organisation. In addition to this IN BED also donates monthly to the Pay the Rent initiative in support of First Nations people and are part of the 1% pledge which provides a framework for companies to give philanthropically.
In addition to inspiring our community with meaningful products to create a warm, welcoming home we also aim to create content which highlights a diverse group of inspiring people from all over the world on our Journal.
In all of this, our overarching goal is to be the most transparent company we can be and to always be learning and doing more to lighten our impact on the earth. We aim to share what we learn on our platform to help encourage this movement, so if we discover a better, more sustainable way of doing business we will share this to benefit the greater good, not keep it closely guarded. We always welcome open dialogue with our customers and encourage you to reach out should you have any questions or ideas.
The IN BED team x