The Local Project: Featuring IN BED Armadale
photography by Terence Chin
Filmed and Edited by Cheer Squad Film CO
Production by The Commercial Project
We are thrilled to share this recent video feature by The Local Project, who interviewed our founder Pip Vassett on all aspects of the design process of our new IN BED Melbourne retail space, designed in collaboration with Flack Studio.
Our goal when designing this space was to create a warm and welcoming store, almost like a home which thoroughly embodies the IN BED brand ethos.
The store is driven by small moments, seeing material selection influenced by its location and history. The original building had been robbed of its heritage features, so the interior designers at Flack Studio took this as an opportunity to bring the modern retail space back to life. The store features mixed terrazzo flooring and textured walls that link the space, seeing a range of colours work in harmony. Leather, brass, and black and steel joinery are also used throughout the modern retail space, with the interior designers ensuring that all the products feel at home. Reflecting IN BED’s dedication to quality materials and making products that last, the interior designers at Flack Studio have ensured that IN BED Armadale is designed with intention as a destination store.