Making Promises We Can Keep

IN BED creates timeless linen that has that perfect lived-in look and feel. During our 10 years of business, we have applied ourselves to upholding the highest standards for our products so that every touchpoint is considered for quality. In fact, we are so confident in the quality of our bed linen we offer a generous 2 year warranty from the date of purchase. We call it the IN BED Promise; a guarantee that our products will last, or we will repair or replace them for free.

Our core collection of 100% linen is made entirely in Europe. It holds a fabrication weight of 175 gsm. This is 5-10 gsm heavier than comparable bed linen brands. Essentially, the higher the gsm, the longer the life of the fabric. We have also conducted our own abrasion tests and are confident that IN BED will outlast other linen bedding brands currently on the market. 

Our core collection of 100% linen is made entirely in Europe. It holds a fabrication weight of 175 gsm. This is 5-10 gsm heavier than comparable bed linen brands.

Made with natural fibres, it is inevitable that with regular use your bed linen will eventually need replacing. When the time comes, we are proud to offer our Back IN BED program, whereby you return your well-loved products to receive a 20% discount on your next purchase, joining us in the practice of circularity. Your linens will then enter their next phase of life through our partnerships with the RSPCA New South Wales & Textile Recyclers Australia to repurpose or recycle IN BED textiles.

We understand a vast majority of customers purchase linen online, but the hand feel of our linen is something we take great pride in. If you manage to meet us in store, or the next time you open your IN BED package - you will notice the difference; carefully softened with volcanic stones to ensure it is soft and supple from the first night you sleep in it.

You will notice the difference; carefully softened with volcanic stones to ensure it is soft and supple from the first night you sleep in it.

But enough from us, here is some of the lovely feedback we’ve received from our community:

“Incredible hand feel, nice thickness to it, and really importantly, probably the best shade of blue I’ve seen in linen fabric. A lot of linen bedding colours can be quite non-vibrant in real life. The IN BED team have nailed the product.” – Phillip 

“Bought my first IN BED sheets 10 years ago and have slowly built my collection. Love trying different colour combos! And love knowing that I can return my sheets for recycling when they are worn out!” – Jaclyn 

“I’ve purchased numerous linen brands over the years and IN BED is by far my favourite brand for quality and service.” – Sonya

“I have tried other brands to save money but nothing else compares.”  – Annette

“I have bought IN BED bedding and pyjamas for years and they have always worn well and I love them, always. Will always be a favourite in our household.” – Nicole

“Best linen on the market! The weight of the linen is perfect and the colour choices is dreamy. Only sheets that go on my beds now.” – Karla 

Read more about our IN BED Promise.